Nuovo by Orient was established in 2018 with an aim to develop and set trends that millennial and Generation Z can comfortably express themselves in. While staying true to the rich culture of Pakistan, Nuovo redefines traditional designs in contemporary cuts.

Just like its name, Nuovo that means fresh and new in Italian, the brand design teams headquartered in Karachi brings together fresh trendy ensembles in its various seasonal collections for everyday women.

The brand’s style approach includes providing the generation of today an attire that promises to let their individuality shine with confidence.

With this ideology Nuovo ensures that its customers have a happy fashion experience every time they shop.